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Technologies and Marketing

SKILLS AND TECHNOLOGIES

  • Adobe CSC
  • Web design and maintenance, landing pages (WordPress and Drupal)
  • HTML, CSS, XML, some JavaScript
  • Digital publishing (iPad app interface design and folio creation)
  • email promos and newsletter (using Dreamweaver and hand coding, Pardot and Email on Acid)
  • Banner ads & social media design (static and interactive—animated gifs in Photoshop and Flash animation)
  • ePublishing and interactive PDFs
  • Video editing (Adobe Premiere)
  • Print design and production (InDesign—Power user)
  • Social media (Facebook, YouTube, Instagram)
  • SEO and SEM
  • Copy editing and proofreading

MARKETING

  • Luxury brand marketing
  • Industries: travel, health and wellness, publishing, small business, and nonprofit
  • Online marketing and digital strategies (social media, SEM, banner ads, email campaigns and landing pages)
  • User interface design and user experience
  • Web and custom CMS development
  • Project Management
  • Creative direction and photo art direction
  • Establishing brand and creating branding guidelines