Hurtigruten Print

I create all direct mail pieces for the Americas market, along with anything else printed: posters, wall murals, tradeshow banners and booth displays, business cards, event tickets and invitations, as well as amenity items like collectible mugs and jacket patches. I have also co-written various marketing content.

GALÁPAGOS BROCHURE

I wanted to create something worthy of the destination, and more of a coffee table book with large photos, fun facts, and usefulinformation on the destination. The hope was that this would be saved and shared, rather than recycled without much of a look. This piece won the 2021 Travel Weekly Magellan Award.

COPY FOR THE AWARD SUBMISSION

Galápagos is a brand-new destination for Hurtigruten, and we wanted our excitement and enthusiasm for this incredible locale to be obvious. As explorers, educators, scientists, and conservationists at our core, we felt obliged to honor English naturalist Charles Darwin’s groundbreaking theory of evolution, which was inspired by his time here in 1835, while highlighting the incredible landscapes and fascinating wildlife found on the islands.

There is a remarkable confluence of our values and our dedication to preserving and protecting the areas we explore. By educating our guests on the natural history, geology, and conservation efforts of Galápagos, we directly increase the understanding and importance of preserving the remarkable wildlife found here.

We knew we needed to create something that authentically reflected the profound history and magic of Galápagos, while also capturing the immersive nature of traveling with Hurtigruten. Galápagos is surely one of the world’s ultimate expedition cruise destinations, so we took this opportunity to go big—literally—by creating a large format, coffee-table book inspired piece that would allow the wildlife to jump off the page in lush detail—and their individual personalities shine through—to do justice to their stories of survival and evolution. We wanted to create a resource that would be saved and shared.

Once you learn about the Galápagos Islands, you don’t need convincing this is a place you need to visit, so instead of creating a traditional sales brochure, we let the destination and amazing experiences speak for themselves.