About Me
I am a designer and marketer who is passionate about creating meaningful connections through strong visual storytelling and smart strategy. While my background spans luxury travel, healthcare and wellness, entertainment, municipalities, and B2B SaaS, I am most excited about work that drives social change and working with purpose-driven companies and organizations. I believe design can, and should, help solve real problems.
I work on creative solutions for B2C, B2B, and B2B2C audiences and understand and appreciate the unique challenges of each segment. I have experience in all aspects of marketing and creative from strategy and user experience to web pages, emails, digital and print advertising, video, a/b testing, partnership development, and have created branding, email marketing, and e-commerce systems from the ground up.
I value substance and consistency just as much as creativity. I approach design as a business tool—focused on outcomes, not just aesthetics—and I understand the importance of balancing visual appeal with messaging clarity and audience intent. I take pride in delivering thoughtful, effective work.
I thrive on teams that value collaboration, curiosity, and humor. I am known for my work ethic, flexibility, can-do attitude, and I show up prepared. I ask thoughtful questions and actively listen. I am passionate about following best practices, maintaining knowledge of emerging trends and technologies, and learning new skills—I also love a good pop-culture reference! I am a strong advocate for accessibility, design-thinking, and leading with empathy.
Kathi has an invaluable combination of skills—sophisticated design chops + technical acumen + incredibly fast production + the willingness and enthusiasm to jump in and learn something new—Cathy Swift
skills / software
“I’d rather regret the things that I have done than the things that I have not done” — Lucille Ball
I have used HubSpot, Marketing Cloud, and MailChimp for email building and deployment, along with creating workflows and segmentation. I have used Basecamp, Asana, and Monday for project management, along with Google docs. I use Teams, Slack, and Skype to communicate with colleagues and partners. I have managed websites and built landing pages in WordPress and Drupal.
I am excited about learning new skills and am constantly looking for ways to grow and improve professionally and personally. I am currently experimenting with and learning AI, After Effects, and Canva to expand the skills and services I can offer.
- DESIGN 100%
- ADOBE CREATIVE SUITE 90%
- EMAIL MARKETING 80%
- WORDPRESS/DRUPAL 80%
- VIDEO EDITING/PREMIERE 75%
- AFTER EFFECTS 30%
- HTML/CSS 80%
- OFFICE 90%
- FIGMA 70%
PEOPLE WILL FORGET WHAT YOU SAID AND WHAT YOU DID,
BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL.
Marketing without design is lifeless, and design without marketing is mute.
RESUME
Over 20 years of design and marketing experience across channels. I have 8 years of experience in healthcare, wellness, and finance (Aon Consulting); 13 years of experience in luxury travel and hospitality (TCS World Travel, HX Expeditions, Fathom Travel, Four Seasons, National Geographic); along with experience as a contractor in entertainment (Pantaya Spanish-language streaming service, Wizards of the Coast); beauty and aesthetics (RealSelf); and electronics (Nuheara). I also have experience contracting in the B2B Saas and a B2B marketing space (Updater, The Marketing Practice) and working with nonprofits and municipalities.
Professional Experience
HX Expeditions (Hurtigruten, Group)
Seattle, WA
June 2016–MARCH 2025
Design & Marketing Manager
Manage all creative across channels for North America B2C, B2B, and B2B2C audiences, collaborate with content manager and key stakeholders to develop campaign strategies, journey mapping, use cases, and build creative to support initiatives, increase brand awareness, and meet sales goals.
Design print and digital collateral for B2C, B2B, and B2B2C including web, video, email, display, direct mail, etc., as well as light copy-writing and proofreading. Create sales toolkits and trade show assets for B2B partners and sales.
Mangage CRM in Salesforce Marketing Cloud. Create email and social content calendars. Design, build, and deploy all emails, create journeys, segment audiences, and track results.
Manage CMS, track all bugs and feature/functionality requests and improvements, build landing and offer pages, and create blog posts.
Develop and nurture key partnership, develop marketing plans, campaign initiatives, and seek new opportunities to promote and grow partnerships and revenue. Design and build all assets, review performance data.
Work with global teams on strategies and creative vision for global campaigns and initiatives, help establish brand look and feel, personality, and ensure brand guidelines and best practices are being followed.
Research customers to enhance messaging and target and segment audiences, in addition to offering solutions to user experience challenges so that we can create a more customer-centric user flow.
Collaborate on racial equity and social justice initiatives to ensure that messaging and creative is representative and inclusive, and supports and accurately represents diverse communities.
Research new technologies and design trends, advocate for user-centered design, more a/b testing of creative and strategies, and act as a resource for other regions.
Negotiate contracts for stock and contract photographers and videographers, create shot lists, manage images and all creative assets, prepare files for print and coordinate projects with printers. Manage and review contract projects.
TCS World Travel,
Seattle, WA
October 2012—June 2016
Web and Email Manager
Key stakeholder in the implementation of digital marketing and modernizing the brand and marketing strategies. This included creating and establishing brand guidelines, website redesign, DPS magazine and app design, Digital Concierge App development, and creating an email marketing program along with social accounts.
Conducted user testing, identified pain points of existing website, researched customer personas, and created journey mapping and use case scenarios to guide features and functionality of new website.
Worked with Dev team and third-party vendors to request feature updates and track enhancement requests through JIRA sprints. Also directed the customization, capabilities, and UI of the CMS for internal maintenance.
Managed website in Drupal, designed and built new templates and landing pages. Tested and verified all web pages across browsers and platforms.
Managed a large number of email campaigns, segmentation strategies, and weekly email newsletters. Built requirements for list segmentation, workflows and triggered events. Also worked with Data Analyst and Sales to refine strategies, and implement automation.
Worked with partner brands National Geographic and Four Seasons to design and produce brochures, TCS hosted landing pages, and emails.
Self-Employed Contractor
Seattle, WA
October 2012—June 2016
Marketing and Design
Worked as a designer and marketing partner with a variety of established brands and startups, including Pantaya (part of Lionsgate Entertainment), RealSelf, Nuheara, The Marketing Practice, and Wizards of the Coast. Projects ranged from email marketing, banner ads, landing pages, and social assets; to packaging, reports and technical documents, in-store displays, posters, game cards, maps, and eBooks for Kindle.
Aon Consulting,
Seattle, WA
August 2003—February 2011
Senior Designer
Created wellness branding and strategies to communicate benefits, increase program participation, and promote healthy lifestyles.
Designed and produced intranets, direct mail, presentations, and technical informational benefits booklets and documentation to promote employee participation in health and benefits programs, as well as educate on preventative lifestyle changes.
Collaborated with global teams to create strategies and recommend ways employers could engage employees across social media.
ADDITIONAL Experience
Volunteer Instructor
One NW Adobe University, Seattle, WA
Graphics Internship
KCPQ FOX 13, Seattle, WA
Video Editor
Prairie Public Television (PBS), Fargo, ND
Constituent Advocate
North Dakota Senator, Fargo, ND
Education and Training
AAAS Visual Communications
Shoreline Community College: Graphic Design and Marketing foundation with emphases in Web Design and Video Production
Bachelor of Arts, English/Communications
Minnesota State University: Emphasis in Technical Writing with a Minor in Women’s Studies
Design is not just what it looks like and feels like.